“The challenge was clear: how do we expand our message in a meaningful way without overextending the team?” Running a high-frequency campaign across multiple social media platforms for three months takes time, consistency and sustained effort. “Our goals were ambitious. We wanted to educate, raise awareness, convince and inspire people about the United Nations. But our resources were limited,” shared Ahmed Ben Lassoued. Organic reach on social media is hard to scale, especially with such a diverse audience. 

I am a student at the Kwansei Gakuin University in Hyogo in International Relations. I was always curious about digital information and how technology affects people's lives. I believe as young people we are evolving with new technologies. Gender gap exists. Very few women are given the opportunity to explore their talent. We must bring everyone into the fold of fold, men and women to create solutions and come up with innovations.

The spirit of altruism and volunteering is a core tenet of the United Nations, where individuals around the world can contribute to the UN goals of universal betterment in progressive social, environmental and economic transformation. Volunteerism in the UN is championed especially by the United Nations Volunteers (UNV) programme, an organization that works with partners to integrate volunteers into development programming and promote the value and global recognition of volunteerism.