“The challenge was clear: how do we expand our message in a meaningful way without overextending the team?” Running a high-frequency campaign across multiple social media platforms for three months takes time, consistency and sustained effort. “Our goals were ambitious. We wanted to educate, raise awareness, convince and inspire people about the United Nations. But our resources were limited,” shared Ahmed Ben Lassoued. Organic reach on social media is hard to scale, especially with such a diverse audience. 

From Guinea to Nicaragua, from North Macedonia to Uzbekistan, and from Australia to Peru, these Online Volunteers who joined the campaign come from geographically diverse places. Some are students, others are professionals. They are connected by a shared belief that peace begins with dialogue.As these Online Volunteers are the experts and influencers within their communities, they are able to lead peace and security dialogues that are tailored to the specific context in which they are set.

A national UN Volunteer, Falimanantsoa, serves with the