For Francesca, the winding road showed much of what she had learned about service. You do not always know the way. You cannot assume you have all the answers. Sometimes, the only way forward is to listen to the people who know the area.Francesca came to Lesotho from Italy as a UN Volunteer Social Policy Officer with the United Nations Children's Fund (UNICEF). She had worked in a country office before, but she wanted to move closer to the work in the field.

How do young people break the silence?Changing deeply rooted social norms often begins with conversations many people avoid.

For many people, opportunities to volunteer with the United Nations remain little known. Kateřina Rohanová understands that feeling. Before joining the United Nations, she volunteered in different settings, from summer camps to dance studios but never imagined that volunteering also existed within the UN. She certainly didn't expect that one day she would become a UN Volunteer herself.

“The challenge was clear: how do we expand our message in a meaningful way without overextending the team?” Running a high-frequency campaign across multiple social media platforms for three months takes time, consistency and sustained effort. “Our goals were ambitious. We wanted to educate, raise awareness, convince and inspire people about the United Nations. But our resources were limited,” shared Ahmed Ben Lassoued. Organic reach on social media is hard to scale, especially with such a diverse audience.