There was a time—not very long ago—when suggesting that volunteerism could be measured felt inappropriate and utopian. Yet, measuring volunteerism is critical to making sure its contributions are visible, valued, and integrated into policy and development discussions. When we launched the first State of the World’s Volunteerism Report in 2011, I remember asking a very simple question: if volunteerism matters so much, why are we not measuring it?
The response was cautious, as some felt volunteerism was too intangible or rooted in solidarity to be captured by indicators, almost as if measuring it would devalue its contribution to a mere metric. I understood the hesitation, but I also knew that if something is not measured, it is too easily overlooked—and if it is overlooked, it is rarely recognized. After all, as the saying goes: “if you don’t count it, it doesn’t count”.