In the context of Rio+20, the United Nations Volunteers (UNV) programme has launched a public participation campaign entitled "Volunteering for the Future We Want" on UNV China’s Sina and Tecent Weibos on 25 June 2012. Weibo is technically the Chinese translation for microblog. Sina Weibo is similar to a hybrid of Twitter and Facebook, and it is one of the most popular sites in China. Tencent Weibo is also a microblogging site where users may broadcast a message of up to 140 Chinese characters through the web, SMS or smartphone.

The United Nations Resident Coordinator and UNDP Resident Representative in China, Renata Lok-Dessallien, celebrated the launch of the China Volunteers Association (CVA) at the Great Hall of People on 26 April 2011. This inclusive volunteer association aims to foster and promote the culture of volunteerism for social development and solidarity.

UNV Executive Coordinator Flavia Pansieri attended the UNDP/UNFPA Executive Board in June 2011 in New York. She emphasized the need to acknowledge volunteerism in various ways, “in particular not as an afterthought, but as an intentional component of programmes designed to promote national ownership and the development of national capacities,” she said.