“The challenge was clear: how do we expand our message in a meaningful way without overextending the team?” Running a high-frequency campaign across multiple social media platforms for three months takes time, consistency and sustained effort. “Our goals were ambitious. We wanted to educate, raise awareness, convince and inspire people about the United Nations. But our resources were limited,” shared Ahmed Ben Lassoued. Organic reach on social media is hard to scale, especially with such a diverse audience. 

Benin UNICEF Youth Advocate for Monitoring and Evaluation Cotonou, Benin Comoros (the) UNICEF Youth Advocate for Partnership, Advocacy and Reporting Moroni, Comoros Congo (the)

Algeria UNICEF Youth Advocate for Technology, Youth and Innovation Algiers, Algeria Angola UNICEF Youth Advocate for Social Protection Luanda, Angola